Meta Business Agent no WhatsApp e Instagram: vale usar IA para atender e vender?
Meta leva o Business Agent para WhatsApp e Instagram com promessa de vendas e suporte. O ganho é real, mas custo, dependência de canal e operação pesam mais que hype.
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Meta Business Agent on WhatsApp and Instagram: is it worth using AI for sales and support?
Meta is bringing Business Agent to WhatsApp and Instagram with sales and support promises. The upside is real, but cost, channel dependence, and operating model matter more than the AI pitch.